The Specialty Equipment Market Association members now have access to a new member-only benefit called MySEMA. The powerful MySEMA portal allows members to browse company and user directories, send and receive messages and receive personalized industry content through a variety of media channels. Redesigned by SEMA and website development partner NFi Studios, MySEMA and SEMA.org will continually evolve and adapt to members needs. MySEMA and SEMA.org launched in public beta on March 27th, 2009.