Social Media Revenue Comparison

ADOTAS - eMarketer “estimates worldwide social media ad revenue will reach $6 billion in 2011 ($3.1 billion in the U.S. alone), and guess who is going to bring home 68% (71% in the U.S.) of that?  If you said Facebook, you get a gold star! The social network will bring in $4 billion globally in 2011, $2.2 billion in the U.S.”

Eventbrite found that their revenue (in ticket sales) comes mostly from Facebook ($2.52), followed by LinkedIn (90 cents) and lastly from Twitter (43 cents).  Take a look at Social Media Today’s recently published article on Social Media Revenue Comparison.  Their findings proved to be very interesting reading.  Chompon also executed extensive research on revenue comparison, as it relates to their own business. 

Diana Adams of Bit Rebels writes: “Here at Bit Rebels, we don’t sell anything that costs money to our readers; however, we still compare the value of Twitter and Facebook in terms of page views and traffic on our website.”  And Rob Booth comments: “I really like these two studies since they attempt to quantify something that to date has been largely unquantifiable. However, I personally think that the greatest value of these channels is in building trust and credibility via a long term brand relationship between a brand and a consumer.” 

Two more interesting articles on this topic can be found at Twitter Crushing Facebook’s Click-Through Rate and the other is Fast Company’s viewpoint about the Eventbrite study. It is called Facebook Is Worth $2.52, Twitter Only 43 Cents. Brian Solis also wrote a great article on this calledROI: How To Measure Return on Investment in Social Media.

I have a feeling, we will see plenty more case studies coming through and it’s encouraging for companies that operate in this space.  Have you ever done any research on this topic?