Social Media Strategies Mix with the MPI Dallas/Ft. Worth Chapter

** UPDATE ** After reading this blog, please post a comment below to tell Sterling where You are with Social Media. He's using your feedback in his presentation tomorrow! ***

Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media supports the human need for social interaction, using Internet- and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers. Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM).

When focusing on Social Media strategies our aim should be to visualize how businesses can leverage Social Media to achieve their organizational goals.  Bottom line, Social Media is about connecting with people, whether they be a consumer or potential partner or promising prospect.  Incorporating Social Media into your marketing plan is definitely a plus.

The thing is Social Media is on the move, constantly changing and evolving. Social Media space is indeed one of the fastest growing areas of growth for Web Advertising and marketing. How do we keep up?  How do we stay agile to the changing technological and economical landscape of our day? 

One thing we can do is to embrace the changes that are forthcoming.  Too often we want to settle into our comfort zone with our advertising mindset and tend to reject change.  In the social media technology arena, we can’t get too comfortable / too long.  Secondly, make sure your goals, or your plan of action are measurable.

Chris Brogan writes “begin with the end in mind.  … Strategy isn’t the goal. It’s the path you plan to take to get there."

If we’re going to put a social media strategy into place, we need to align the path we’re going to take, and develop it with an understanding of how to reach our goals. Where are we going? How are we going to get there? Let’s get there. How do we know we’ve arrived?

Our own Sterling Raphael will be speaking about social media strategies next Thursday at the MPI Dallas/Ft. Worth Chapter at the House of Blues. The Dallas/Fort Worth (D/FW) Chapter is an affiliate of Meeting Professionals International (MPI), the meeting and event industry's largest and most vibrant global community with 24,000+ members in belonging to 69 chapters and clubs worldwide. The D/FW Chapter currently ranks as the 6th largest chapter in the world with over 970 members. The D/FW Chapter is the only MPI chapter to be recognized five times as the Chapter of the Year in 1989, 1990, 1994, 1996 and 2001.

MPI is the perfect organization for you if you:

•    Are a full-time meeting planner
•    Plan meetings in addition to your other job responsibilities
•    Are a supplier with products or services that are useful to the meeting industry
•    Are a student studying in the hospitality field

More information on MPI event details and how to attend this unique event are here.