The Internet Video revolution is one that associations simply can't afford to miss...
Today, the use of online videos is proving to be a major advantage Associations can’t afford to miss. Online marketing videos is a rich form of effective communication. Within a short period of time your association profile can be presented professionally and a brief, resourceful, persuasive presentation can result in the enhancement of a member or potential member’s view of your organization. In today’s technology there is little else that compares to the value of an online video.
“The evolution of video production has led to video on the Internet which brings you the advantages of producing video without the costs and hassle of distribution. It's always enjoyable to read an article about increasing Internet video usage on the web, even if it's predictable. Unless you've been living under a rock we all know Internet video is just beginning and will continue to rise. "The digital video revolution is no longer centered on short clips via YouTube; it is becoming an important distribution channel where any type of full-length video can be instantly accessed for immediate consumption without a fee."
If you’ve been thinking about online video for your association, Association Studios is a leader in the field. “Association Studios provides on-line video updates to your members to keep them engaged, involved and knowing what their association is doing for them.
With this new form of communication, your members receive regular updates on a schedule you set. Updates can be sent out once a week, once a month or at any frequency your association desires. The update can be of any form you want. The video your members are watching might be a recent press conference, introduction of the new president, a member spotlight, a recap of many events or any of the numerous other ideas Association Studios can offer. The topics can be political, but they can also relate directly to your Association’s area of interest. Then, your members receive their message via e-mail or on a web site where they can find the latest from their association leaders. It’s a fun and interactive way to keep members informed.”
Association Studios recently became the Official Video Partner of the SCSAE, and are highly involved with the Florida Society of Association Executives and their Annual Conferences.
From the Mike Sachoff article on webpronews.com: "More than 157 million U.S. Internet users viewed online video during the month of June, the largest audience recorded for a single month, according to a new report from comScore." Online marketing videos? Certainly something to think about!

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