Avectra and NFi Studios Announce Partnership

Orlando, FL July 15, 2009-- NFi Studios announces a partnership designed to mutually benefit both companies.

NFi Studios and Avectra announced a partnership in conjunction with NFi collaborating with the Specialty Equipment Market Association to provide leading edge social media tools in addition to a redesign of their current website.  Avectra, the leading provider of on demand association management software, and NFi Studios, the market leader and authority in providing technology for the trade association industry, have joined together to provide a solution designed to enhance an organization's ability to identify, serve and retain members, create non-dues revenue and streamline internal processes.

”We are pleased to partner with NFi Studios because the ability to seamlessly extend the functionality of our netFORUM association management software improves the member experience,” said Bruce Lovett, VP of marketing for Avectra.  “As our customers seek new ways to serve their members, offering this integration with MemberFuse helps them engage their members better and increase member value.”

NFi Studios is changing the way innovative technology is utilized. By incorporating best practices, strategy and technology, NFi continually seeks to provide the most innovative solution for associations and organizations.  MemberFuse™ is the online community solution & platform for associations to offer powerful education, benchmarking and networking opportunities for their members, while maintaining overall control of the user-experience, content and analytics. MemberFuse integrates with Avectra netFORUM and helps keep associations on the leading edge of social media and online collaboration. Seamless data flow and personalized user experience are key features of implementation. Through AMS integration, there is a single-login and membership base between all online systems putting the power of your association directly in your hands.

NFi Studios' MemberFuse platform makes usage of Avectra's highly versatile tools for netFORUM membership software including xWeb to create a seamless integration between AMS and community products. The level of integration can vary depending on the needs of the client and through the partnership can quickly adapt and use new netFORUM features as they become available.

"At NFi Studios we take pride in our ability to be creative, agile, and social. We know how important it is to partner with the right organization that can evolve with customer needs. Avectra has great technology backed by a team of innovative leaders that distinguish them from many. With mutual clients such as SEMA and MTI we are proud to be integration partners with Avectra." – Sterling Raphael, President & CEO of NFi Studios.

About NFi Studios:  NFi Studios is the creative, interactive, and marketing agency for associations and organizations worldwide. Focusing on creating Powerful User Experiences, NFi Studios takes a creative approach to delivering powerful interactive solutions for our clients. For more information:

About Avectra: Avectra provides On Demand association management software with its 100% web-based netFORUM software. netFORUM Enterprise serves the needs of the largest member-based organizations while netFORUM Team and Pro Editions are scaled to address the needs of small and mid-sized organizations, providing the tools that help identify, secure and build members for life.  For more information, visit www.avectra.com or call 800-858-8272.

Contact:

Elizabeth Baranik, Marketing Director
elizabeth@nfistudios.com
NFiStudios.com
877-282-3121

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