Google Ad Planner - New Look!

On Tuesday, June 24, 2008 Google introduced Google Ad Planner.  And now the year old ad management system gets a complete overhaul. What is Google’s Ad Planner and how does it work? 

With Google Ad Planner, you specify criteria (such as geography, searched keywords, demographics, and language) to create a list of sites. You can then review traffic, reach, and other key data for each site to help you make informed decisions about where you might advertise. To make your research more efficient, Google Ad Planner automatically refreshes the site list when you enter, remove, or edit audience definition criteria. Basically, Ad Planner helps marketers identify web sites their audience views, and buy advertisements on those web sites.

Google’s new streamlined Ad Planner now proposes the possibility of finding sites and managing your media plans even faster. With the redesigned Google Ad Planner interface you can:

*Find sites and manage your media plans more efficiently.
* Review full data for a site simply by specifying the site's URL.
* Merge and copy media plans.
* Navigate between pages without losing the audience you're working with.

Why not take a minute to visit www.google.com/adplanner and check out their new look. It may just be the very thing you’re looking for!