What are your SEO & Social Media Efforts?

Lee Odden contributes a great, common sense, article referencing SEO and Social Media. The article brings up some very interesting points and provides a better understanding of how SEO and social media actually complement each other. It also explains clearly which are tactics and which are goals. The step by step guide for creating a social media roadmap is enlightening and a great source to keep at your fingertips!

Lee offers five steps to build SEO and social media programs efficiently: To wet your appetite, we will touch on these steps briefly; however, you can access Social Media Roadmap for the complete article.

Step 1. Find the audience: understand their behaviors, preferences, methods of publishing, and sharing
Step 2. Define your objectives. Objectives are often driven by marketing or sales, and SEO has long been directly accountable to substantial improvements in web sales.
Step 3. Establish a game plan. The game plan for reaching objectives in a combined SEO and social media effort will often focus on content and interaction, since it is content that people discover and share.
Step 4. Create a tactical mix. The tactical mix for a social media marketing effort is based on doing the homework of finding where the desired audience spends its time interacting with and sharing content.
Step 5. Measure your goals. Goals measurement should roll up to the specific objectives, both direct and indirect. Leveraging both social media monitoring services as well as web analytics can provide marketers with the insight to improve results.

Take time to read the full article! Please let us know how you have been able to combine your SEO and social media efforts? Do you have any tips to share on this marketing strategy? Leave a comment below.

Great post, Lee!