What is a Tweet Up? Are you using this get together to help raise awareness on your association or company?

Twitter has become a source of news, networking and marketing opportunity for millions of users around the world. In fact, Twitter is so popular it has taken on a life of its own and has even developed a unique vocabulary. A Twitter post is referred to as a tweet and tweet ups are recognized as real world meetings between two or more people who have become acquainted through the online Twitter service. In other words, the virtual taking physical form!

At Tweet-ups, when you approach your Tweet up(and you steal a glance at their nametag to confirm its the person whose life you've been digesting in 140-character bytes) and shake their hand it's not like connecting with a stranger. Instead, it's like meeting a pen pal or, in some cases, an old friend.

A Tweet up is doterati's version of a networking "meetup" where you can socialize with fellow local professionals in a fun environment. Doterati Tweetups bring out all kinds of professionals - from marketers to designers to educators and even technology enthusiasts. It's a no-strings attached event where you can mix and mingle with other local professionals - and maybe make a connection! What would an organization be without interaction and connection live, in person, face-to-face. And that is what a Tweetup provides.

We all have met many people on Twitter that we would never have met otherwise. Tweet- ups put the name to the face! Not a new concept, but the potential Tweetups offer to create awareness about your profit or non-profit association is remarkable! Business as usual can get dull pretty fast. A touch of novelty may just be in taking the lead and organizing a Tweet-up in your area for your association. I would suggest reading a ten step guide Ryan Paugh at Careerist recommends for your tweet-up success. 

Tweet-ups are sweet!