The most efficient way for your readers to keep up-to-date with news from your nonprofit’s website is by subscribing to its RSS feed. Don’t have RSS feeds on your site? Did you know that within just a few minutes your website could be displaying fresh themed content from RSS News Feeds around the web? If you are a Google Reader user you can now subscribe to be notified of changes to any web page, even if the site doesn’t have a feed…and it’s free!