How About a Free Social Media Guide?

Social media is at a critical time as it catapults into the marketing mix, blurring the line between traditional and “new” media. As a way of contributing to this active social community, Brian Solis graciously shares his knowledge, insight and experience by authoring a free ebook, “The Essential Guide to Social Media.”

Most of us are involved in Social Media in one way or another, even to the extent where social media becomes integrated into the marketing mix. So there is indeed a demand out there to understand how social media works and even how social media impacts our future economically and in many other ways. Brian writes,

“Many companies are participating in social networks as a form of proactive outbound customer service with a twist of social marketing…Engaging with and empowering your customers as an extension of your marketing efforts isn’t new. However, in the era of social media, there are new tools and philosophies to more effectively listen and engage with customers.”

Interestingly, in his ebook, Brian discusses the differences between social media and social science and in doing so makes some clear distinctions. “Social sciences provide us with an understanding of how human interaction and the ensuring ecosystem shape individual attitudes and behavior; whereas, Social Media communities take the form of social networks and the communal groups within them. People establish associations, friendships and allegiances around content, objects, products, services and ideas. How they communicate is simply subject to the tools and networks that people adopt based on the influence of their social graph.”

This free ebook makes for some very informative reading. No doubt, this required a significant amount of time investment and NFi Studios commends Brian on this noteworthy endeavor.