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Business Networking 101

October 16th, 2007 | Posted by Lynda Raphael

If you are starting a business and are a courageous entrepreneur, business networking can spell s u c c e s s. As we live in the age of electronic communication, online business networking has become an important resource to develop and accelerate your business growth.


Online business networking may well be termed your land of opportunity and can:

  • lead to the expansion of your customer base
  • advance communication opportunities that may contribute to the growth of your business.
  • increase your access to knowledge about your business from other business professionals that may even integrate with your industry
  • build and maintain relationships (today’s friend - tomorrow’s client)
  • provide a platform for discussion of issues that impact your business
  • share business ideas and grow businesses together (one idea often leads to another)
  • establish your company world-wide (networking has no borders)

Online business networking necessitates establishing your on-line presence.

This might be strikingly obvious, but you will need to profile your business and, yes, we are talking about your very own website. One of the do’s and don’ts of online networking: Don’t attempt this on your own. You have more than enough to do with getting your business up and running. Do let a specialist handle your site! Building a business has many costs. This expenditure is sure to save you a bundle down the road. Products and/or services can be effortlessly and skillfully displayed and, graphic/web designers will become your most valuable business asset. Choose a web designer that will target your specific needs, direct the site to your particular audience and ensure your website to be user friendly. Suffice to say, your designer should stick with you until you are totally satisfied with your site and be a lifeline of support, Online Business Networking Another way to keep in touch with your business world, all at the click of a button!

Business networking on-line and off-line

No doubt, online business networking is essential in today’s business arena; but technology cannot replace that one on one, face to face contact.

“There are different kinds of networking, and though time consuming, I think every business professional should engage in all of them.” Business Networking 101 is an article written by Brock Henderson who evaluates not only online networking, but also offline networking. Check out this link. Great reading!

Along this same line, Dr. Philip E. Humbert writes:

“Every business, particularly small, entrepreneurial or professional businesses, must have a powerful referral network. It is very unlikely (and terribly expensive) to “advertise your way to success.” Without substantial capital, it can’t be done. It is far more effective, and more fun, to create an effective network that increases your client base, supports your business, and makes you money.”

Dr. Humbert is a writer, speaker and success coach offering ten enlightening tips for creating a referral network that will also help you build your business. I'm sure you will enjoy his article.

Needless to say, there are many roads and various forms of business networking; from on-line to off- line; from organized meetings and conferences to business trips and referral networks .. all aimed at business networking.

We barely scratch the surface on this post, but for the collective benefit of our readers we invite you to explore and discover the numerous aspects of business networking.

With your business success in mind, NFi Studios remains “at your service.”

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